For Trips, Business or Otherwise

It’s hard to readjust to office life after that trip you took to the desert with a long-bearded man who claimed to be one-seventh Chippewa and styled himself “Chief Littlefoot.” All that you can remember is that between microdoses, you cut the biggest microchip distribution deal on the West Coast, supply chain be damned. People claimed it wasn't the optimal desert shoe, but your Birkenstocks made sure that any trip you took was bound to be a good one.

Same Ol’ Hippie Sole

INT. Clinic - Day

A teen LARRY anxiously awaits the results of his drug test, while his mom KAREN towers over him.

NARRATOR: You’ve been going to Doctor Zemeckis since you were a kid.

DOCTOR ZEMECKIS walks in, an old man with long hair and a beard, sharply contrasted against his lab coat. On his feet, he wears Birkenstocks. He looks at Larry’s panicked face. They both know the results of the test. He is so screwed.

NARRATOR: What you didn’t know is that he spent every summer from ‘71 to ‘74 traveling the Pacific Northwest with his Psychedelia cover band “Bigfoot Country.”

EXT. Concert - Day

YOUNG ZEMECKIS, A hippie, shreds on his guitar for a crowd of other flower children, who sway with the breeze and the vibes.

INT. - Clinic - Day

ZEMECKIS: The drug test came back negative for all substances.

While Karen is beside herself, Zemeckis and Larry make eye contact. Doc Z winks, a guitar riff plays.

SUPER: Birkenstock Professional: Same Ol’ Hippy Sole.

Partnering with Lyft, we are offering anyone who buys Professional Birks a ride credit worth $30 to be redeemed on their way to work in one of a fleet of tricked-out VW Buses blasting Hendrix from their speakers in order to give riders…

A Good Trip.