Airlines and exes have one thing in common: they are just not equipped to handle your baggage. Here at Spirit, we’d like you to know our commitment to you and your luggage, and how we’re certainly better than those other guys. We’re going to reassure you of our commitment to being the right airline for you, while airing out the dirty laundry of your ex-airlines.
Because here at Spirit, we can handle your baggage.
Spirit Airlines
Phase One
To begin our campaign, we’d like to make the classic ex notes app apology.
Hey. It’s been awhile.
You trusted me with your baggage, but I wasn’t in a good place to handle it back then. I’ve done some soul searching, and I want you back. I know you’ve heard some bad things about me, and this is entirely your decision, but I’m trying to do better.
I miss you.
- Spirit Airlines
Nothing says that you care like a handwritten note,
and we’d like to demonstrate how much me we care about our passengers, even if they haven’t flown with us in awhile. Because of this, we will send out handwritten letters to former passengers of Spirit, who flew with us once and never again, and also to those who have left us bad reviews in the past. It’s just better to reach out and not leave things
up in the air.
The reason most luggages get lost is because they end up on another flight.
It is not about tracking it, it’s about making sure it doesn’t get mixed up in the wrong pile.
Each flight will be given a specific color. The bags will be wrapped with that color of cling film so it will make it easier for our workers to know if a bag is about to be loaded on the wrong flight.
Phase Two
We’re Clingy
Phase Three
The Auction
All unclaimed baggage left at airports are ultimately auctioned or sold at a lost luggage store like the mega-center in Scottsboro, Alabama.
Spirit Airlines will buy a certain amount of lost America, Delta, Southwest, and Alaskan bags and auction them, with the proceeds going to charity, because even if our competition doesn’t care, we do.
