Stetson: For All Y’all.

Stetson is the world's premier cowboy hat brand and has been since it was founded, 157 years ago, by John B. Stetson. The cowboy hat is, in many circles, associated directly with Conservatism, but cowboy hats are for anyone and everyone. Here’s to the Y’allternative, the southerners who don’t quite fit the traditional cookie-cutter mold.

The Stetson hat and the culture it embodies isn’t just for the Tea Party Republican or the ranch hand. It is for everyone. 

It’s for all y’all.

Throughout American History, many have been excluded from the western narrative, in order to maintain that all-white, John Wayne, Cowboys vs. Indians idea of the American West. 

This series of TikToks would tell the stories of those who have been cut out of the narrative, such as Myrtis Dightman, who broke the color barrier in modern rodeo by becoming the first Black bull-riding champion.